By collaborating strategically with the Sign Association of Canada and various business partners, the SSA provides its members with a range of programs and services aimed at fostering growth and enhancing their business operations.
Objectives
Publicity
To improve upon the public image of the Saskatchewan Sign Industry
Legal
To review existing legislation, regulations and by-laws and to recommend changes where appropriate
Business
To ensure that the Saskatchewan business sector is provided with the highest quality of identification systems
Services
To provide training programs and services that will meet the needs of the membership
Industry
To foster a sense of harmony and promote a healthy spirit of competition within the industry
Membership
To encourage open membership to all members of the industry within Saskatchewan who will help to enhance our objectives and achieve our goals
Board of Directors
Colleen Lessmeister
Region President
Graphic Ad Ltd.
Hi, I’m Colleen Lessmeister, President of the Saskatchewan Sign Association and owner of Graphic Ad in Humboldt. With over 30 years in the sign and graphics industry, I’m passionate about fostering collaboration and professionalism within our community. Joining SSA means access to valuable resources and connections to advance your business or career. Interested in making a direct impact? Consider becoming a director and shaping the future of our industry. Reach out if you’re interested!
Jack McGunigal
Vice President
PM Signs & Electric SASK Ltd.
Paul Vass
Past President
Kota Graphics
Devin Froese
Secretary/Treasurer
Seventy-Seven Signs Ltd.
I’m the SSA Secretary/Treasurer. There are 2 primary reasons the SSA is important to me:
1) Opportunity to discuss the industry with others who are passionate about the business of signs.
2) Improving the industry improves my ability to conduct business.
I am in my 29th year in the sign business. I enjoy the technical aspect of signs: I also volunteer on a very small CSA committee that writes and reviews electrical code changes for the Canadian Electrical Code. This work influences all electrical sign products from coast to coast.
Kelly Junek
Director
Plasti-Lite Signs Inc.
Stephen King
Membership Director
Seventy-Seven Signs Ltd.
Stephen has been ‘building and fabricating’ for over 30 years; everything from doors to playgrounds and hospitals. His experience includes construction leadership at Saskatoon’s Jim Pattison Children’s Hospital and Vancouver’s Amazon facility. He excels at complex projects and quality management.
He has managed the fabrication and installation of sign products for nearly a decade. Stephen has achieved an Advanced Certificate in Craft-Carpentry and Joinery from his time in Ireland. In Canada he is recognized as a Red Seal Carpenter. During his time in the sign industry, he has also acquired his ECTP certificate for illuminated sign products.
With his time in the construction industry, he has a wide range of understanding that allows him to oversee our quality program, manufacturing, and installation at Seventy-Seven Signs. He is an invaluable asset in our multi-location and technical installation projects.
Sheldon Rioux
Director, Membership North
Wolfecroft Signs
I’m Sheldon Rioux, owner of Wolfecroft Signs Ltd since 1997, in Saskatoon. I play a very active role in the company and enjoy all aspects from design to installation. I very much enjoy seeing our project creations displayed for all to see, especially those which populate the landscape across our city. I joined the Sign Association in 2009 and have served as President and Membership Director. I am happy to say that my involvement has led to many successful colleague/client relationships both locally and nationally.
News
Municipal Update: Update to Permit Submission in Saskatoon
Sign Permits can now be submitted through the City’s ePermitting platform.
Municipal Update: Changes to the City of Saskatoon Sign Bylaw
A vital component of the Sign Association of Canada and our Chapters and Regional Partners is maintaining open lines of communication with municipalities nationwide. This ensures that our members’ concerns are effectively heard and addressed while providing timely updates to our membership. The Saskatchewan Sign Association has been informed that the City of Saskatoon is making changes to the sign bylaw in Saskatoon.
Resources
Saskatchewan Electrical Inspection Guidelines 2021
Whether you’re seeking certification clarity for educational purposes or navigating the regulatory landscape, this feature provides invaluable insights and detailed information. Empower yourself with the knowledge needed to ensure compliance and successful sign installations.
Review our guide designed to aid in understanding certification prerequisites and TSASK permit and inspection criteria for electrically illuminated signs.
Upcoming Events
Electrical Certificate Training Program
Saskatoon, SK
April 26-27, 2025
October 18-19, 2025
SSA Member Education Rebate
Elevate your team’s skills with the SSA’s exclusive Member Education Rebate! Invest in industry-specific training for your eligible employees, such as the 3M Preferred Graphic Installer Course, the Electrical Certificate Training Program (ECTP), or specialized courses offered by top suppliers like Avery and Oracal.
It’s the perfect opportunity to enhance your expertise, stay competitive, and take your business to the next level! To get started on your educational rebate, email [email protected] for details.
SSK Golf Tournament
Saskatoon, SK
August 19, 2025
Questions? Drop us a line!
