Make Friends First: How to turn your customers, employees, and stakeholders into superfans.
“Transactions are momentary. Relationships are for life.”
As Chief Rainmaker at Mid-Day Squares, Jake Karls lives by these words. He helped build a chocolate empire by making friends first, prioritizing genuine human connection over business imperatives. Through empathy and curiosity, Jake cultivates loyalty organically with investors, buyers, journalists, influencers, his own team, and of course, the chocolate-loving community. They see Mid-Day Squares as more than a chocolate bar – they’re emotionally invested. Jake’s social wizardry is resonating in the business world and propelling the company’s success.
Making friends first is a refreshing and sustainable approach to business, grounded in empathy and humanity. This entertaining and actionable presentation will give you the tools you need to transform customers into powerful advocates for your brand. You will leave this presentation with a proven roadmap for creating remarkable experiences that turn average customers into lifelong fans.
Be Unapologetically You. You won’t want to miss this.