In 2025, Sign Experience Canada debuted as a dynamic two-day, conference-style gathering, departing from the traditional trade show format. This immersive event spotlighted four key pillars: Business, Education, Networking, and Fun. Adding to the excitement, the 2025 edition celebrated the Sign Association of Canada’s 70th anniversary.
“The industry’s needs are evolving, and we’re adapting to meet those needs.This change reflects extensive in-person interviews with key exhibitors, comprehensive membership surveys, and analysis of multi-year attendance data and trends. Our goal is to create an event that fosters meaningful connections and drives growth through targeted education, networking, and memorable experiences.”
– Robert Ascenzi Jr.
President of the Sign Association of Canada
Scheduled for October 2-3, 2025, at the Marriott on the Falls in Niagara Falls, this reimagined event offered a fresh way for attendees and supplier members to connect. It featured engaging workshops, product showcases, and unforgettable destination experiences.
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