Join us for a morning of innovation, inspiration, and invaluable insights. Explore the remarkable journey of the Out-of-Home (OOH) media industry, from its humble beginnings with paper billboards to the cutting-edge world of 3D and digital displays. This session, moderated by Plaskolite’s National Sales Manager of Canada, Susan Svotelis, will feature insights from leading industry experts who all took part in the evolution of OOH to what it has become today:
- Jörg Cieslok, Principal, Cieslok Consulting & Advisory Group Inc.
- Keith Edwards, Senior Vice President, Media Resources International
- Kevin Martens, Director of Digital Construction and Product Development, Astral Media Outdoor
- Stephen Gallow, Managing Director/Partner, Media Resources International
During the fireside chat-style discussion, the panelists will delve into:
- Transformation from traditional to digital: Exploring the evolution of the OOH media.
- Branding billboards, transit and street furniture: OOH has moved beyond billboards to make lasting urban impressions also on transit and street furniture
- Consumer marketing connectivity: The integration of data and technology in OOH to create personalized and impactful brand engagements.
- Mobile integration: Latest trends in mobile technology and its role in enhancing OOH campaigns.
- Future trends: AI and Smart Cities: What is on the horizon? Get insights into how AI and smart cities will revolutionize OOH media, offering new opportunities for innovation.
Start off your Sign Expo Canada 2024 with inspirational conversations with OOH industry pioneers. This is the perfect opportunity to connect with industry decision-makers over breakfast and be inspired by stories from the past and discussions about the future.
Seats are limited, so secure your spot at the forefront of the OOH revolution. For more information and to register click the button below.
We look forward to seeing you there!