Make Friends First: How to turn your customers, employees, and stakeholders into superfans – SEC 2024 Official Keynote

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Make Friends First: How to turn your customers, employees, and stakeholders into superfans. “Transactions are momentary. Relationships are for life.” As Chief Rainmaker at Mid-Day Squares, Jake Karls lives by these words. He helped build a chocolate empire by making friends first, prioritizing genuine human connection over business imperatives. Through empathy and curiosity, Jake cultivates…