These figures compiled by the Sign Research Foundation show the most common problems:

  • 83%: Letters are too small.
  • 71%: Placement of the sign makes it hard to see.
  • 64%: Not sufficiently lit at night.
  • 60%: Colour of letters does not stand out from the background.
  • 53%: Digital signs change the message too fast.
  • 48%: The letters use a fancy font.
  • 36%: The letters are spaced too closely together.
  • 34%: The sign looks very similar to other signs nearby.
  • 32%: There are distracting visuals on the sign.

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