The Sign Association of Canada (SAC) respects your privacy and is committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information when you interact with SAC, including through our website, membership services, events, programs, and communications.
Information We Collect
SAC may collect personal information such as your name, organization, job title, mailing address, telephone number, email address, membership information, event registration information, payment-related information, and other information you voluntarily provide.
We may also collect limited technical information when you use our website, such as IP address, browser type, device information, pages visited, and information collected through cookies or similar technologies.
How We Use Personal Information
SAC may use personal information to:
- administer memberships and member benefits;
- process registrations, purchases, and payments;
- deliver programs, events, education, and other services;
- respond to inquiries and requests;
- communicate information about SAC activities, programs, services, and industry matters;
- maintain and improve our website and services;
- comply with legal and regulatory requirements; and
- protect SAC, its members, and its systems from fraud, misuse, or security threats.
SAC will limit the collection, use, and disclosure of personal information to purposes that are identified and reasonable in the circumstances.
Consent and Electronic Communications
SAC obtains consent for the collection, use, and disclosure of personal information where required by law.
Commercial electronic messages are sent in accordance with Canada’s Anti-Spam Legislation (CASL). Consent may be express or, where permitted by law, implied. Electronic communications include an unsubscribe mechanism where required.
You may withdraw your consent to receive commercial electronic messages at any time by using the unsubscribe option provided in the message or by contacting SAC. Unsubscribe requests will be processed within 10 business days.
Cookies and Website Analytics
The SAC website may use cookies and similar technologies to support website functionality, understand how visitors use the website, improve performance, and support other website features.
These technologies may collect information such as IP address, browser type, device information, pages visited, and other usage information.
Where required, SAC will provide appropriate notice and obtain consent for the use of cookies or similar technologies.
Disclosure of Personal Information
SAC may disclose personal information to service providers that assist us with functions such as website hosting, membership administration, event registration, email communications, payment processing, technology services, and other operational activities.
SAC may also disclose information where required or permitted by law, including to governmental, regulatory, law-enforcement, or other authorized authorities.
SAC does not sell personal information.
Safeguarding Personal Information
SAC uses reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the personal information in our custody or control.
Access to personal information is limited to authorized employees, contractors, and service providers who require the information to perform their duties.
Retention of Personal Information
SAC retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to meet legal, regulatory, accounting, or operational requirements. Information that is no longer required is securely destroyed or anonymized where appropriate.
Access and Correction
You may request access to the personal information SAC holds about you and request that inaccurate or incomplete information be corrected, subject to applicable legal restrictions.
Requests may be submitted using the contact information below.
Third-Party Websites
The SAC website may contain links to websites operated by third parties. SAC is not responsible for the privacy practices or content of those websites. We encourage users to review the privacy policies of any third-party websites they visit.
Privacy Contact
Questions, concerns, requests for access or correction, or complaints regarding SAC’s privacy practices may be directed to:
Privacy Officer
Sign Association of Canada
18 King Street East, Suite 1400
Toronto, Ontario M5C 1C4
Email: info@sac-ace.ca
Toll Free: 877-470-9787
Changes to this Privacy Policy
SAC may update this Privacy Policy as needed. Any changes will be posted on this website, along with the date of the latest update.
Last updated: October 2026