ISA Sales Webinar : Taming the Nuisance Customer

Popular sales speaker Bill Farquharson expands on his session from ISA International Sign Expo 2025, offering tips for dealing with the toughest customers. The webinar “Beyond ISA Sign Expo: Taming the Nuisance Customer” offers strategies for dealing with bullies, indecisive buyers, price shoppers and design-by-committees.

Leave with a solid understanding of when to walk away and how to deal specifically with each of these types of customers.

The webinar is free to ISA Members.

When: 2 p.m. ET on Nov. 4.